My prototypical customer is a huge sports fan, probably a guy (could be male or female but sports betting is dominated by men so I'm just going to use a man for these purposes), and is just your everyday middle-class American. He's probably looking to make some extra money by putting a little money on this weekend's games, but he could also just be playing for the fun of it because he enjoys sports and things get a little more exciting when there's cash on the line. He's not a professional gambler looking to put down thousands of dollars in order to win a small fortune. Since he has his own money to spend and is gambling, he's probably a working adult or a college student. Probably doesn't love his job, but at least he has sports as an escape from his hum drum everyday life, and hey, if he can win a few extra bucks tonight, maybe he can go out this weekend.
I'd say my prototypical customer and I both love sports, and while we aren't gambling addicts, we like to put money down on a game here and there. We're also probably about the same age and at similar points in our lives, as my customer is probably in his twenties, still in college or just graduated, and could use some extra money.
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