I interviewed three friends of mine who are all big sports fans and also enjoy their fair share of betting. Here's what I learned:
Most avid bettors are already fairly comfortable using Bovada for placing bets and/or DraftKings/Fanduel for daily fantasy sports. However, my interviewees all said that if there had been a trusted all-in-one site when they first became aware of their need they would have taken advantage. Instead, they all heard of sites through their friends, or through TV ads and decided to get into it. Basically, they took whatever was placed in front of them rather than delving into a google search.
As far as articles, only two of my interviewees consistently read articles for betting and daily fantasy updates. The other said he usually just goes with his gut and his own knowledge most of the time but said that if articles were more readily accessible he'd be more inclined to read them. The one's who do read often use apps like Bleacher Report to gather information since the app is easy to use and provides links to articles as a feed of the latest tweets from experts. If they aren't using an app like B/R, they said they'll probably google something along the lines of "best lines for this weekend" reading whatever articles it returns.
I think my idea would fill the unmet needs of this segment by combining their interests, and providing them with convenient access to information rather than forcing them to use the multitude of apps and websites they are currently using.
Since your opportunity is a betting app that combines many of the services needed for bettors, buyer's behavior is not just one aspect as you touched upon. By focusing on this assignment, you are able to address all the buyer's behaviors of all your different offerings. Many people enjoy all inclusive services that make their lives easier and I think this app can do that.
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