Opportunity: Now that sports betting is legal there should be an easy to use website/app for placing bets and playing daily fantasy sports all in one place.
Who: Sports fans and gamblers
What: There's currently only one or two decent sites available for betting and none of them offer daily fantasy sports.
Why: For most states, sports betting just became legal so while these kinds of sites have existed for a while they've been kind of difficult to use, especially when it comes to things like collecting winnings.
Interviews:
I spoke to my three roommates who are huge sports fans and are into betting and they liked the idea. Sports betting hasn't always been very organized in the past, as they know, but now with the Supreme Court's ruling there is an opportunity to bring it all together. There's an opportunity to reach "a combination of two different markets" as one of my interviewees put it, referring to those who bet and those who play daily fantasy sports, respectively. When I spoke to my two other interviewees they agreed that the simplicity of having everything in one place would be enticing because of its convenience. Overall, it seems like most of the market is made up of casual/occasional bettors who would find a one-stop sports casino site appealing because it would be simple and have everything in one place.
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