Who: From what I've gathered it definitely seems like there will be a group of people who are not into sports, or gambling for that matter, who will be out on the service. Additionally, some people have mentioned bookies which can be really convenient when it's someone you know well, but I think being able to do things yourself, all in one place, while also reading articles related to the money-eating hobby would be more appealing.
What: The need for an all-in-one sports betting and daily fantasy service differs from the need for a new sports betting site. There isn't a need for just another new site, app, etc. there's already a handful that exist. What I'm am proposing would be easier, quicker, and more convenient to use than today's services, as I believe only the surface has been scratched as far as sports gambling goes.
Why: People who don't care for sports and/or don't gamble simply do not have a need for a sports betting service. As far as people with bookies and those who already use sports betting services, these people aren't looking for change because they feel they don't need it. For them, things are as simple as calling up their friend and saying they want to put money down on a game or event. In order to reach them, I'll have to provide something else such as articles to read, videos to watch, and/or other related content as a mentioned above in addition to the convenience of combining betting with daily fantasy sports.
Inside the boundary
Who is in: People who are new to gambling, or are looking for a better service.
What then need is: For a comprehensive sports betting service that offers the convenience of an all-in-one site while also providing related content such as articles, videos, etc.
Why the need exists: Sports gambling just became legal in most states, so a lot of sites are just starting to scratch the surface of what this can be.
Outside the boundary
Who is not: People who aren't into sports or gambling, and those who would prefer just to stick with their local bookie.
What the need is not: It is not for a service that will be fun for everyone, such as those who are not into sports.
Alternative explanations: People are stubborn so it can be hard to get them to change their ways, especially if you consider those who may not be as tech savvy as the rest of us. Additionally, not everyone is going to be into sports betting, as not everyone even cares about sports at all.
When looking at your next effort to test your hypothesis, I think it was key to see that some people would rather stay with their local bookie instead of join your service. We must realize that not everyone will accept our product no matter if they have the interest in it. Gambling and sports are huge markets but not everyone in them will be willing to make the switch from what they currently do.
ReplyDeleteHey Jack,
ReplyDeleteI think that after having done these interviews you probably have a far better idea of the markets you should be targeting. This is imperative for future and betterment of your service. Naturally, you will stumble across some obstacles when finding the perfect market to reach out to but conducting these interviews is a crucial part of doing so.